Author: Team Impossible

Empowering Businesses to Thrive in the Digital Age: Hong Kong's Marketing Insights

Building A Content Marketing Strategy That Truly Converts In 2022

Building A Content Marketing Strategy That Truly Converts In 2022

Content is an extremely important part of search engine optimization or SEO. Without content, search engines won’t have enough information to index webpages correctly and rank websites. But more than that, content is important in…
Google’s Business Messages: Using It To Connect With Customers

Google’s Business Messages: Using It To Connect With Customers

Customers have always used the internet to search for information. The only difference between then and now is that people want answers instantaneously.
Search Intent – What Is It & Why Does It Matter For SEO

Search Intent – What Is It & Why Does It Matter For SEO

Whenever a user types something into the Google search bar, it’s highly likely that they have a reason for doing so. It could be that they want more information or are searching for a shop…
5 Essential Things You Need To Build A Demand Generation Strategy

5 Essential Things You Need To Build A Demand Generation Strategy

When marketing your products or services, your number one goal should be to make your target audience care about what you’re offering them.
Toxic Backlinks: How They Hurt SEO And How To Get Rid Of Them

Toxic Backlinks: How They Hurt SEO And How To Get Rid Of Them

In SEO, backlinks are a “vote of confidence” from one site to another. Backlinks or inbound links tell search engines that other sites vouch for your content. So, when one of your pages has many…
4 SEO Tools On The New Google Search Console URL Inspection API

4 SEO Tools On The New Google Search Console URL Inspection API

Last January 31, 2022, Google developers announced that they are launching the new Google Search Console URL Inspection API, which has the main responsibility of giving you access to data (down to the URL-level) for…
Meta Descriptions: Does Google Put A Lot Of Value On Them?

Meta Descriptions: Does Google Put A Lot Of Value On Them?

When a user searches for a keyword on a search engine, all search results will show snippets that describe what the user will find when they click through a website. These snippets are called “meta…
Winning In The Social Commerce Game In 2022: Strategies & Tactics

Winning In The Social Commerce Game In 2022: Strategies & Tactics

Social media became an effective marketing tool for small and medium enterprises and multinational companies. It made it easier for advertisers to reach out to a wider audience without exerting too much effort. Similarly, social…
A Guide To Content Audits And What You Need To Know

A Guide To Content Audits And What You Need To Know

In 2022, marketing experts believe that content is still KING. Content marketing will still play a vital role in your overall digital marketing and search engine optimization (SEO) strategies in 2022 and beyond. If you…
5 Secrets To Start Building Your Brand Personality In 2022

5 Secrets To Start Building Your Brand Personality In 2022

One of the very first things that you need to take into account when establishing a strong search engine optimization (SEO) or digital marketing plan is to determine what your brand is all about. When…