Google changes its search algorithms at least 500 times a year or at least 2x a day. Some of their updates may have a minor impact on a website’s ranking, but there are major changes…
In the modern marketing arena, data analysis and customer experience work hand in hand to improve the customer journey. This is why it’s a crucial marketing step toward understanding what your customers go through to…
Google announced in January of 2020 its plans to “phase out support for third-party cookies in Chrome… within two years.” This means that, in two years, all major browsers, including Chrome, Firefox, and Safari, will…
Nowadays, consumers have become increasingly meticulous in their spending. They want to make sure that every product they buy or service they use gives them the highest value their money can afford them. This is…
Pay-per-click or PPC is an online advertising model in which advertisers pay every time a user clicks their online ad. One of the most common types of PPC is paid search ads, which appears every…
When you say the words “instant messaging,” people would immediately think of a communication tool for personal use. These include Facebook Messenger, WhatsApp, Viber, Google Hangouts, and more. Lately, businesses and organizations have integrated instant…
The world was put to a halt when the COVID-19 pandemic broke out. Today, the impact of this global health crisis continues to spread across the globe, affecting millions and millions of lives. Large and…
When you hear the word “sustainable,” what usually comes to mind? Etymologically, the word sustainable means to sustain, to keep up, to bear, to hold, or to give support to. Anything sustainable means it can…
The primary objective of building a website for your business is to get more sales. Yes, you can build a website for free but you will still need to exert effort to design the layout…
Reports say that there was a sudden surge of people watching videos online as lockdowns were happening all over the world since last year. Needless to say, video content has become front and center in…
