4 Best Keyword Research Tips To Level Up Your SEO Campaigns

If you’re planning to optimise the different pages of your company website or thinking of content ideas for your personal blog, you probably need keywords. And to obtain keywords, you must conduct keyword research. Keyword research refers to the process of finding and assessing search terms that online users enter into search engines for the purpose of search engine optimisation (SEO) or general marketing.

Getting the right keywords is usually where most users without any SEO expertise or the aid of an SEO agency in Hong Kong get stuck. How exactly do you perform keyword research, and how do you determine if you’re doing it effectively? These are the questions most people ask when trying to carry out keyword research. To help you, we will share below some of the best tried-and-tested keyword research tips that’ll surely boost your SEO campaigns.

1. Target localised keywords

Focusing on localised keywords and phrases is one of the most effective keyword research tips to help you rank higher on search engines. For instance, if you’re a small business owner aiming to target local purchasers who are close to the location of your physical store, the best way to do so is to come up with content targeting localised keywords that a nearby consumer would likely use when performing their local search on Google.

Start by researching keywords that contain your exact location, such as “Bukit Batok plumbing” or “plumbers in Bukit Batok.” Then, expand to other areas that you serve in nearby cities. If your company often works with customers in neighbouring cities, you must also conduct keyword research on which keywords and phrases are used most frequently in these places. That way, you can target potential customers throughout your service area.

2. Look at the competition

If you have no idea what keywords to look for, the first thing you can do is see what your competitors are ranking for. SEO tools like Ahrefs and SEMrush can help you easily find out the keywords your competition is ranking for, but Google Keyword Planner has an even easier and simpler method. On Google Keyword Planner, choose “Start with a Website,” and then simply enter the website of your competitor.

You’ll then receive an array of keyword ideas according to what page is already ranking for and all the other information that the keyword planner can provide you with. What’s more, you don’t need to stop at just the domain name. You may also search any particular page or category pages. It’s a simple method of obtaining the keywords you need for your content to succeed and get ahead of the competition.

3. Give importance to search intent

When choosing the keyword to target on your website, the first metric you’re likely to look at is the number of people searching for it. However, that number only makes a difference if you have a chance of getting your website onto the first or second page of Google, or if your page doesn’t provide the users with what they’re finding when they search. This is where the importance of search intent comes in.

Search intent basically refers to the primary goal a user has when entering a query into a search engine. Search intent is very relevant in SEO because the main objective of search engines like Google is to provide users with relevant results for their searches. So, understanding search intent can affect your ability to rank on the search engine results page (SERP).

To determine search intent, enter the keyword you’re targeting into the search bar and look at what Google comes up with. You’ll likely identify by the types of results what Google considers the most relevant search intent for each term. If the content you plan to execute doesn’t correspond to the search in a similar or better way, consider developing a different keyword.

4. Use keyword variations

Once you’ve found the keyword you want to use for your new page, you should search for variations of that keyword that you’ll include on the same page. For instance, if your keyword is “bathing suit,” results may also show on searches for “swimming suit.” Keyword variations also include reordered words with the same meaning, such as “shoes women” and “women shoes.” Basically, you’ll be missing out on something if you only use the keyword you’ve come up with.

In contrast, targeting synonyms and semantically related keywords can help you enhance the rankings of those related keywords. Even if you’ve found the top keyword with the highest search volume, there may still be a very relevant long-tail version that’s more suitable for your page. You can target more keywords with better efficacy by looking for other options.

Conclusion

Keyword research for SEO isn’t something that you only do once. It’s an ongoing process that can significantly affect how you reach new leads and acquire customers online. For this reason, it’s essential to always improve the way you conduct keyword research to have more effective SEO campaigns that generate better results. Effective keyword research is essentially a key to digital marketing success. Businesses should also know how to create high-quality SEO-focused content for their websites.

Should you need guidance in coming up with keywords that’ll help your pages rank higher on SERPs, Impossible Marketing has its doors open for you! Impossible Marketing is a reliable digital marketing agency in Hong Kong that offers various effective and extensive digital services, including SEO, SEM, social media marketing, social media management, and lead generation. With the aid of our seasoned experts, we can help your business succeed in the digital world!