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Empowering Businesses to Thrive in the Digital Age: Hong Kong's Marketing Insights

SEO Strategy For Startups
IMDMS editor Search Engine Optimization (SEO) 14Mar

The Ultimate SEO Strategy For Startup Businesses

Starting a business is exciting, but let’s be real—without a solid online presence, it’s like opening a store in the middle of nowhere. That’s where SEO (Search Engine Optimization) comes in. If done right, SEO…
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Google Zero Click Search
IMDMS editor Search Engine Optimization (SEO) 14Mar

What Is Google Zero Click Search?

Everything You Need to Know About Google Zero-Click Search In the world of SEO, Google Zero-Click Search is a game-changer. It refers to search queries where users find the information they need directly on the…
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Podcast Marketing
IMDMS editor Search Engine Optimization (SEO) 3Mar

Podcasting In Hong Kong: Guide To Effective Marketing

Podcasting has emerged as a powerful medium for content creators and businesses in Hong Kong, offering a unique platform to engage with audiences through compelling audio narratives. As the podcasting landscape continues to evolve, understanding…
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Mastering Schema Markup
IMDMS editor Search Engine Optimization (SEO) 14Feb

Mastering Schema Markup

Mastering Schema Markup: The Secret Weapon for Better SEO If you’ve ever wondered how some search results look more appealing and informative than others—complete with star ratings, event dates, or even product prices—you’ve probably encountered…
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Career Path To Digital Marketing
IMDMS editor Digital Marketing 5Feb

Breaking Into Digital Marketing: Career Paths Guide

As Hong Kong continues to establish itself as a vibrant hub for business and technology, the demand for digital marketing professionals is on the rise. With the rapid growth of online platforms and digital consumer…
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Everything You Need To Know About Sponsored Content
IMDMS editor Search Engine Optimization (SEO) 4Feb

Everything You Need To Know About Sponsored Content

What is Sponsored Content, Anyway? Sponsored content—often the mysterious yet fascinating cousin of traditional advertising—is a form of marketing that slides into your daily content consumption without you even realizing it (until you do, of…
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Social Media Manager
IMDMS editor Social Media Marketing (SMM) 28Jan

5 Skills a Social Media Manager Should Have

Social media managers have become indispensable in the modern business landscape, acting as the bridge between brands and their audiences in the ever-evolving digital world. While the role may seem as simple as posting memes…
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Native Ads
IMDMS editor Digital Marketing 21Jan

Native Advertising In HK: Best Practices For Success

Native advertising, often referred to as native ads, has become a pivotal tool for marketers aiming to create seamless, engaging promotional content. But what is native advertising? In simple terms, native advertising refers to paid…
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How To Find Target Audience On Social Media
IMDMS editor Social Media Marketing (SMM) 17Jan

How to Identify Your Target Audience on Social Media

Imagine this: you’ve carefully designed a visually appealing Instagram post, paired it with a thoughtfully crafted caption, and confidently clicked “Post.” Yet, the response is underwhelming—no likes, no shares, and no comments. What could be…
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How To Do A Content Audit Hong Kong
IMDMS editor Search Engine Optimization (SEO) 10Jan

Content Marketing Audit: A Practical Guide For Brands

A content marketing audit is a critical tool for brands looking to refine their strategies and stay competitive. Whether you’re a small business or a large corporation in Hong Kong, conducting a thorough audit of…
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