Tangential SEO And How It Benefits Your Marketing Strategy

Tangential SEO And How It Benefits Your Marketing Strategy

Tangential SEO And How It Benefits Your Marketing Strategy

Updated on: 19 July 2023

Tangential SEO And How It Benefits Your Marketing Strategy

Companies looking to showcase their brand can leverage a number of tools, strategies, and SEO services in Hong Kong to achieve their goal, with the most popular being creating marketing materials such as blogs and articles. But while creating brand-related topics for your blog is undoubtedly effective, you cannot stick with it long-term, especially if your business deals in a niche product or service.

That said, you can certainly get by with making just brand-centric content if, for example, you sell coffee or other similar products with universal appeal. However, if your main objective is to increase brand awareness, you cannot solely focus on topics your target audience would be interested in.

After all, the aim of any content marketing strategy is to create a lasting relationship with customers. This means your content should help position your brand as more than a source of goods and services by being insightful and thought-provoking to keep audiences engaged. Otherwise, it will only serve or be perceived as a vessel for sales pitches and get ignored by customers. Creating tangential content prevents this, as well as boosts engagement and drives customer interest.

What is Tangential SEO?

Tangential SEO or tangential content are articles only slightly related to the usual topics posted in your blog or your products and services. For instance, a medical spa business will primarily create content related to the benefits of its treatments.

Therefore, tangential content for such a brand might touch on wellness at home, caring for one’s mental health, and various other related topics. And while the business might not specifically offer at-home services or address mental health concerns, they are still within the scope of interest of a medical spa’s target audience.

Why write tangential content?

Many people generally think twice about investing time and effort into tangential SEO because of its partial relation to their products and services. But as previously mentioned, there are many worthwhile benefits to creating this type of content, namely:

1. Supports link building efforts

No SEO strategy is ever complete without link building, and tangential content is an effective means to get many high-quality links to your website. This is because writing content that is indirectly related to your brand is better at reaching a wider target audience, which draws the interest of a more diverse group of publications in what you have to say.

2. Promotes brand awareness

Writing about topics you typically do not cover on your blog opens up your brand to fresh and new associations. Thus, customers who may not know about your business may come across your tangential content because you wrote about their interests. This helps to organically get in front of new customers you otherwise would not have been able to reach.

3. Boosts social shares

Taking a multiple-perspective approach to your content makes your writing more compelling. Going back to the medical spa example, talking about health and wellness at home, apart from their usual content, is more likely to be shared on social media, especially in today’s age of remote and hybrid working. In short, going beyond the usual scope topics can help with your social media marketing in Hong Kong and lets you see your brand from different angles.

Conclusion

There is no silver bullet strategy for finding topics for tangential SEO. You could opt for the traditional route and use keyword research techniques and tools to level up your SEO campaigns and generate phrases related to your blog. Alternatively, you can “go up one level” and consider topics associated with the category where your business belongs.

All in all, while creating brand-related content is a proven way of getting the word out about your brand, it is vital not to box yourself into solely focusing on a limited amount of topics. By taking a step back and looking at the bigger picture, you can write about other topics that tackle your customers’ concerns and expand your customer base as a result.