4 Major Lead Generation Mistakes You Should Avoid In 2023

Regardless of your industry, lead generation is one of the most powerful tools to find new customers. However, it can be challenging. Although 90% of marketers offering lead generation and SEO services in Hong Kong consider lead generation their most significant objective, 60% believe it is their biggest challenge. Establishing a trusted flow of B2B leads is complicated, and having the right strategy is essential.

Aside from finding the right lead generation strategies, it would be best to avoid the common traps and mistakes many marketing professionals fall into. To help you, we will discuss below some of the major lead generation mistakes you should avoid to generate targeted B2B leads and expand your customer base.

1. Not knowing your audience well

Every business needs at least a basic grasp of its target audience. However, do you have enough knowledge of your potential sales leads and customers to establish a successful lead generation tactic that’s particularly optimised for them? Your answer to this question should go beyond demographics and include pain points and motivations.

Once you know what compels your audience and what kinds of questions they have when searching for solutions like yours, you will find lead generation a lot easier. Running a successful lead generation strategy starts with fully understanding your audience.

2. Not optimising your website for lead generation

Your website is among the important tools for effective lead generation. Although plenty of marketers create individual lead generation landing pages, only a few take the time to make sure their whole web presence is optimised toward garnering high-quality leads. Doing this requires understanding common user journeys, including the order of information they usually consume.

From there, it’s all about creating natural conversion journeys through useful calls-to-action that build on one another and steer your audience to conversion points. Lastly, it would be best if you kept in mind that not all website visitors are on the same level in the sales funnel. As such, you should optimise your website for lead generation by creating unique landing pages, content, and call-to-action for various funnel prospects.

3. Not aligning marketing and sales 

Is lead generation a marketing or sales tactic? Expert marketers tend to disagree on this question. However, lead generation can be both – it draws links between sales prospecting and outreach marketing campaigns.

For this reason, your lead generation strategy needs to be aligned with your sales and marketing plans. This means that your targeting, messaging, visuals, and flow must all be in tune with the first touchpoint of your audience with your brand and that final sales pitch to transform the lead into actual revenue. 

4. Not utilising technology to boost your lead generation

Being solely reliant on your website’s organic leads can be a potentially costly error. Instead, you should use the right tools and technology to boost your lead generation efforts successfully. These days, one of the most powerful tools you can use to amplify your lead generation strategy is social media.

There are now nearly 4 billion people who use social media across the world. As such, you could miss out on many opportunities to reach more audiences with your content. To use social media to your business’s advantage, pay attention to what content and posts garner the most attention. Do lots of linking to your blog posts and landing pages, and have a clear value proposition whenever you post. To effectively do all these, it’s best to seek the help of a social media agency in Hong Kong.

Conclusion

Lead generation is undoubtedly an excellent tool for finding new customers. However, carrying out a successful lead generation strategy isn’t as easy as it seems. To ensure the success of your lead generation efforts, it’s necessary to avoid the common mistakes that might hinder your brand from generating targeted B2B leads and expanding your clientele, such as failing to understand your audience, lack of optimisation of your website, not aligning marketing and sales, and using outdated or wrong technology.

Should you require expert assistance regarding lead generation in Hong Kong, Impossible Marketing is the agency you can trust! We are a leading digital marketing agency that offers the most effective and comprehensive content engagement strategies to grow your business. With our expertise and experience, we can lead your business towards guaranteed success!