4 Exciting Facebook & Instagram Tools For Content Creators

4 Exciting Facebook & Instagram Tools For Content Creators

4 Exciting Facebook & Instagram Tools For Content Creators

Updated on: 28 November 2022

4 Exciting Facebook & Instagram Tools For Content Creators

There are over 50 million content creators globally, with the influencer marketing industry valued at $22.5 billion. Influencers can create many types of videos that get millions of views. Sponsored posts can be paid from $200 per 100,000 followers to $10,000 for those with 1 million followers. Based on these numbers, it is safe to say that the influencer marketing industry is booming.

Influencer marketing has become one of the most effective methods to promote brands, products, services, causes, and events to a broader market online. Although the creator industry is racking up millions of dollars, companies using influencer marketing believe it is much more affordable than traditional media. Moreover, creators have a more targeted reach, helping build brand awareness, fostering trust, and increasing conversions, which is why the influencer industry is still growing significantly.

To say that the creator economy is extensive would be an understatement because the world has yet to see the industry’s peak. With an endless supply of content and the availability of platforms to publish content, it would be wise for marketers to leverage influencer marketing to keep up with their competition. After all, the digital revolution is ever-evolving.

As for the creators, it would be best to invest and take advantage of creator tools that will make creating content much easier and more effective.

Facebook and Instagram creator tools

Meta recently announced exciting new tools to make creators’ lives much more manageable. These tools will help influencers reach new audiences, increase their following, and monetize their content.

  • Updates on Digital Collectibles

Meta announced that soon creators would be able to create their own digital collectables on Instagram and sell them to their followers. Followers can support their favourite creators by buying their digital collectables directly within the app. An end-to-end toolkit will be made available, from creation to showcasing to selling.

Meta will also be expanding the types of digital collectables that creators can showcase on social media, including video and support for the Phantom wallet and Solana blockchain. Additionally, specific collections that are enriched by OpenSea, such as collection names and descriptions, will also be made available on the platform.

  • Subscriptions on Instagram 

Content creators will now be able to create exclusive live videos and stories for their most engaged followers with Instagram Subscriptions. Subscribers will pay a monthly fee to view exclusive content posted by their favourite influencers. A subscriber badge will highlight their profile to stand out in the comments or direct messages. Instagram Subscriptions allow influencers to earn predictable income and have a deeper connection with followers with the most engagement.

  • Stars and gifts

Stars are a way for fans/followers to support their favourite creators. Meta announced they would launch additional features to help influencers earn Stars and interact with the senders more easily. One of the new Stars features will be the Stars Party to Reels, a community challenge wherein the creator will throw a party to celebrate their reaching their goals.

Meta will also launch new virtual gifts customised for specific content. For example, if you’re watching a reel about food from your favourite food influencer, you’ll be able to send that creator a food-themed gift. Aside from that, creators will have more tools to engage with those who send them Stars. These will include a filter in the Comments Manager that will show a creator’s Stars comments and allow them to reply to multiple comments at once.

  • Professional Facebook profiles

Facebook offers a Professional mode for creators, which will have a set of tools that help them start their influencer journey and grow a global community from their own profile. Creators will then be eligible to earn money through Stars, in-stream ads, Facebook Reels ads, and Reels Play. Plus, they will be able to use content and audience analytics, educational tools, and more.

Conclusion

Both new or aspiring content and experienced creators can use the tools mentioned above to kick-start or expand their reach and earn more money through social media marketing, particularly Facebook and Instagram.

If you’re looking to build an online presence, consider contacting a social media agency in Hong Kong that can help small businesses kick-start their journey with effective social media strategies and campaigns, allowing businesses to leave a lasting impression on their audiences.