6 SEO Tips To Drive Traffic To Your Site This Holiday Season

The end of the year is approaching, which means the holiday season is around the corner. Sales and competition will be more challenging during this time of the year. Because of this, your business needs to be more proactive in boosting your website traffic this holiday season.

Many businesses rely on end-of-year revenues to reach their sales goals, which is why many end up cramming desperately to bring in more traffic to their site and boost their sales.

Suppose you haven’t started with your search engine optimization (SEO) strategy for this holiday season. In that case, it’s about time you consider doing so to ensure your digital marketing efforts will go as smoothly and profitably as possible.

Holiday SEO strategies for your e-commerce site

One of the essential facts to remember during the holidays is that consumers behave differently. SEO services in Hong Kong can help you strategise your target audience’s needs and wants during the gift-giving season.

1. Start with an SEO audit.

An SEO audit will act as the basis for all the other strategies you will make.

An SEO audit will scrutinise foundational elements that significantly impact your site’s performance, including technical issues, on-page SEO, and structural concerns. Through this inspection, you’ll discover opportunities to improve user experience and customer journey.

Some of the essential elements that an SEO audit will check include load times, mobile friendliness, bounce rate, keyword research, and content opportunities. In other words, a good SEO audit will uncover the root of any problem causing you to lose precious traffic.

2. Plan migrations and other major website updates accordingly.

Website migrations are necessary to improve user experience (UX) and the customer journey. The term “site migration” refers to making substantial changes to a website that can significantly impact its design, content, structure, location, search engine visibility, and UX.

Because of this, you want to ensure that the changes you will make are done correctly. This is because any mistake can mean a total loss of your website traffic and rankings, which all boils down to losing a large chunk of your business.

A successful migration strategy should prevent visibility loss during and after the process. Aside from that, it would be best to do intensive site updates before the holidays to launch your revamped site before the busiest time of the year. If you haven’t started with the changes, you’re better off putting it off until after Christmas to avoid unnecessary stress and disaster.

3. Add internal links to your holiday pages.

Internal links are any link from one of the pages on your site to another page on your site. They are essential because they help flow PageRank around your site, which is a Google ranking factor. By having internal links of relevant pages on your site to your holiday pages, you’ll be able to boost your site’s rankings on search engines.

To effectively add internal links to your holiday pages, take note of all the vital holiday pages you have or are planning to have. Then, run a crawl on your site to find relevant internal link opportunities. Check the report and add the internal links wherever relevant. However, it would be best to do it at least one month in advance so search engine crawlers will have more time to crawl your pages and discover new links.

4. Create new discounts and sales content.

Create new content for any holiday sales you are planning to have to generate holiday revenue. Aside from that, creating new content for the shopping season will boost your SEO efforts, especially if you’re not planning to offer those discounts on your site later. However, it’s also wise to consider creating evergreen pages about discounts and sales. This allows you to update the content year-round, depending on your current promotions. Evergreen content is also great for your link-building strategy. You can also easily optimise them for customers searching for promo codes on your site.

5. Ensure your FAQ/Q&A page is updated.

Christmas and New Year will have an onslaught of customers, which also means a greater demand for customer service. To prevent your staff from being overwhelmed by customer questions, make sure to have a FAQ/Q&A page that will answer some of the most common questions, such as order statuses, shipping processes, fees, delivery times, couriers, etc. This will surely make customers happy since they can save time looking for answers to their questions or concerns. If you don’t have a FAQ/Q&A page yet, now is the best time to create one.

6. Create a foolproof landing page for your PPC campaign.

Companies that don’t have the budget for a full-blown SEO campaign opt for Google Ads and paid social media advertising. Consulting pay-per-click or PPC agencies in Hong Kong will allow you to drive a lot of holiday traffic to your site because you can target specific audiences and ensure that they see your ads.

You need to create a powerful landing page for your PPC campaign. While you can link your PPC to your regular product pages, a dedicated landing page for the Christmas Season will ensure you drive home much of the holiday traffic to your site. The landing page will make it easier for buyers to find their desired products. Keep in mind, though, that prices can quickly go up since most of your competitors will also be bidding for the exact keywords. So, always ensure that the headers are clear and the helpful content.

Final word

Although your competitors may have already started with their holiday SEO strategy, it’s never too late to do the same. After all, it’s better late than never. So, to get as much holiday traffic to your site as possible, start taking the necessary steps now.