8 Types Of Video Content That Are Sure To Get Millions Of Views

Reports say that there was a sudden surge of people watching videos online as lockdowns were happening all over the world since last year. Needless to say, video content has become front and center in the digital marketing arena.

Since last year, video marketing has become one of the most – if not the most – effective strategies to connect with a wider audience. This is especially true in the age of mobile marketing where millions of smartphone users watch all sorts of videos at least once a day to while away the time.

Additional statistics proving the popularity of video marketing:

• People spend an average of 100 minutes every day watching videos online.
• An estimated 93% of businesses say they got a new customer from their video content on social media.
• An estimated 63% of businesses say that video content gets the highest ROI on social media.

Despite the obvious benefits of video marketing though, there are still a lot of businesses online that choose to forego using it in their search engine optimization (SEO) strategy. Many companies still believe that the only way to increase engagement and ranking is to create blogs, white papers, and case studies.

Creating unique and captivating video content might seem to be a daunting task but the truth is, it’s not. The most important thing to keep in mind when creating videos is to know which type of content your target audience is actually interested in – what they really want to watch.

Types of video content viewers love

By knowing which types of video content would actually be a hit to your target audience, you’ll be able to create better, more engaging videos that will help spread brand awareness and increase your conversions.

1. Vlogs

While blogs can provide in-depth information on a certain topic, vlogs do it much better.

A vlog or video blog creates a more personalized experience for your target audience. Remember? Today’s consumers put a lot of emphasis on personalization. They are more likely to buy from brands that take the time to make their campaigns more personalized. Through vlogging, you can give your audience a glimpse of your day-to-day operations and other intimate information about you. This adds a personal touch to your messaging, making followers feel more connected to you.

Vlogging can also be an excellent way to promote new products and even content, allowing you to provide more information to help buyers make an informed decision in the end. A vlog can also provide a visual aid for your blog posts to educate viewers and make them feel confident about buying from you.

2. Interviews/Q&As

Videos of you interviewing popular or up-and-coming personalities are the perfect tools for establishing brand authority. For one, this allows your brand to align with a thought leader or an influential person. Interviews also give your audience an intimate experience where someone popular in your industry answers hard-hitting questions about their business.

To ensure that your interview video is effective in bringing in more viewers/followers to your site, it should look and sound professional. It should also follow a set of guidelines, keeping the interviewee talking and guiding them to thoroughly discuss hot topics related to their niche or business.

With interview videos, you can easily create a video series featuring different popular personalities who can leverage their knowledge to reinforce your content marketing strategy.

3. Corporate events

A lot of followers appreciate it when the brands they follow give them a sneak peek of glitzy corporate events, especially when there are celebrities involved. What makes behind-the-scenes videos of corporate events quite effective is that they ignite people’s fear of missing out on important news. The FOMO phenomenon is a psychological event that triggers people’s anxiety when they feel that they’re excluded from social occasions or new experiences.

Videos of social events are like bringing the party to your audience. You’re letting them in on something exciting and events that are for VIPs only. When covering exclusive events, you need to make sure you announce the event ahead of time to give your audience something to be excited about.

4. Presentations

Presentations at company events or networking events can also be a great way to drive more followers to your social media pages. They are a combination of corporate events and webinars that are highly shareable. These can help you generate a buzz online and target a small audience.

5. Tutorials/how-tos

People love watching videos to entertain themselves. This is why YouTube stars have risen to fame and fortune from being unknown individuals.

Some of the highest-paid YouTubers started with producing grainy tutorial videos and have now become such huge personalities that get invited to big events and interviewed by news outlets and other vloggers. This is why, if you want to get thousands and thousands of views, you should consider creating tutorial/how-to videos.

6. Product reviews/testimonials

A lot of consumers base their buying decisions on product reviews. This is why this type of video is extremely useful to not only attract more views but to also drive more traffic to your site and increase your revenues.

Product review videos work best when you already have a sizeable following, which means that there are a lot of people who trust your brand. You can collaborate with influencers to record videos of them reviewing some of your products. The product review videos should answer common questions, ease people’s doubts, and describe the benefits that your products offer. Through such videos, you are helping customers and prospects make informed decisions.

7. Live streams

Since it was first introduced in 2015, live streaming has become quite popular for social media marketing such as IG Live. An estimated 65% of live video viewing hours have increased since last year. Studies also show that live streams increase user engagement 10x more than regular videos. This is because a lot of people prefer watching live streams over TV.

You should take advantage of the live stream features of your social media pages to increase following and drive more traffic to your site. You can live stream new product launches, Q&A sessions, and behind-the-scene footage of social events.

8. Brand videos

While most online users have short attention spans, videos tend to make viewers stay long enough for people to continue the customer journey. And what better way to do that than to film what your brand is all about.

Brand videos give your customers and prospects a deeper look into your company’s vision and values. You can tell the story of how your company came to be in a creative and cinematic way to bring your brand in a light that forges a strong bond between you and your customers.

Final thoughts

If you’re still having doubts about using video content to propel your brand presence to the top of the charts, then this is your sign. Don’t miss out on opportunities to engage your target audience and forge a loyal and trusting relationship with them with the help of a digital marketing agency. You can use one or all of these video content types to offer real value to your viewers!