7 Telltale Signs You Need to Work With A Digital Marketing Agency

With the increasing number of tech-savvy and smartphone-dependent consumers, businesses are investing in digital marketing strategies to keep up with the competition. This means that the digital marketing arena is now experiencing a whole new level of demand as more and more companies are increasing their digital footprint.

Competing in the digital world takes more than just spending on ads and posting on your social media profiles regularly. To keep up with your toughest competitors, you need strategic planning, ongoing analysis, high-impact promotional tactics, and more. Those can be a lot of work if you really want to be serious with your search engine optimization (SEO) efforts.

To meet such demands, you need a powerful digital marketing plan, which is often better left in the hands of a seasoned digital marketing agency.

Signs you’re looking for

Businesses need to focus most of their time and resources on developing products or services that will solve consumer problems. In an effort to keep up with the competition, oftentimes, you forget that running a business is not just about creating products or services to sell. You also need to level up your marketing game to ensure that you’ll make as many revenues as possible.

Here are some of the most obvious signs you need to work with a digital marketing agency.

1. You struggle with doing everything yourself.

This is a common problem for startup businesses. A lot of new and small enterprises probably think that spending money on hiring a digital marketing agency is not a wise decision to make for a company that’s still gaining its footing. And so, you juggle your time, energy, and resources handling everything from updating your social profiles to taking care of other business priorities.

When you try to do everything on your own, you’re spreading yourself too thin, not to mention extremely exhausting. Unless you’re equally skilled in all areas, it makes much more sense if you seek professional help, especially when it comes to digital marketing. Running successful digital marketing campaigns requires expertise and skills.

If you want to manage your business successfully, you need to learn to delegate tasks that require a special set of skills and knowledge. This is so you can shift your focus on your strengths and excel in what you’re actually good at – overseeing the operation of your business.

2. You don’t have the necessary technology and tools.

Digital marketing is comprised of different fields, which require the latest technology and tools. Since small and startup businesses need to focus their investments on providing top-notch products or services to their audiences, it would be wise to seek professional help from an experienced digital marketing agency that has the resources needed to execute campaigns strategically, be it for social media, search engine marketing, content marketing, or pay-per-click advertising.

There are free tools, like Google Analytics, Google Trends, Hubspot CRM, and Buffer, among many others, that can be used especially by small enterprises with tight budgets to perform basic marketing tasks. But if you want to scale up your marketing strategy, reach a wider audience, and make more revenues, you’ll need to invest in premium tools, which can be quite expensive. This is why it’s best to work with a trusted digital marketing agency that already has a roster of advanced applications, tools, and techniques that can help you streamline your campaigns and monitor progress.

3. You are having a hard time adapting to Google algorithm updates.

Digital marketing specialists will also ensure that your marketing strategy adapts to the ever-changing search engine algorithms to ensure your online visibility. Google rolls out algorithm updates that affect everyone’s SEO strategy.

While you may be able to start your SEO strategy with keywords and link building, you will also need to keep a close eye on other crucial ranking factors, including site structure, page speed, responsiveness, to name a few. If you’re running a business single-handedly, you won’t have a lot of time to monitor such technicalities, which is why you need to hire a digital marketing agency instead.

4. You have a website that’s not generating a lot of traffic.

If you haven’t updated your website for quite some time and it’s not getting a lot of traffic any longer, it’s an obvious sign that your marketing strategy is not as effective as it needs to be. It also means that you need to revise your marketing plan to keep up with the trends and expand your customer base.

Your website serves as your storefront online. It has to capture people’s interest enough to make them want to stay longer and engage with your site. Aside from that, you need to keep your content updated to ensure higher Google rankings. This is where a reliable digital marketing team comes in handy. They will conduct a website audit to know which elements need to be revamped and which ones to discard for good.

5. You’re not getting leads and are losing sales.

A drop in your sales is definitely alarming, especially if you have no clue what it is that’s causing the decline.

Hiring a digital marketing agency to help you formulate an inbound marketing strategy that will help you update your website, improve your content marketing, and reach more customers.

Research shows that 61% of marketers say the biggest challenge is driving traffic and generating good leads. Even if you invest a lot of money in paid ads, everything will be a waste if you don’t optimize your site for search engine marketing. But if you partner with a digital marketing company, they can help you integrate your sale process into marketing strategies that generate leads. This saves you a lot of time and resources in the long run and makes your sales team more effective.

6. You’re lagging on social media marketing.

A good marketing strategy is a combination of content marketing and social media presence. If your social media profiles are not getting a lot of followers or engagement, then you’re not doing it right.

Aside from posting on your social media profiles regularly, you also need to engage with your followers. You will also need to have fresh ideas when it comes to updating your social networks to keep your followers engaged. You also need compelling content that will pique the interest of your buyer personas to boost traffic and conversions. With a social media marketing expert on your side, you won’t have to worry about staying current on social media platforms.

7. You don’t know how to craft relevant, high-impact content.

Digital marketing agencies have team members who have years of experience and training in content creation. They are updated with the latest news and trends in the digital marketing world, ensuring that you will always have fresh, high-impact content all the time.

Digital marketing experts are always in the know on what consumers expect when it comes to content from various channels nowadays. Content creators also study your audience so they can create content that will address your target audience’s concerns to ensure it will attract clicks and engagements. Aside from that, they will plan your content marketing strategy and maintain your brand messaging across all platforms, including on-page, off-page, PPC ads, and social media platforms.

Why else should you work with a digital marketing agency?

All the digital marketing strategies implemented should be monitored and evaluated time and again to determine what works and what doesn’t. If you don’t have the time and energy to perform all these tasks, it’s best to tap into the powers of an experienced digital marketing company that can take the burden off your shoulders.