9 Best Free Digital Marketing Courses Fit For Newbies

In today’s digital age, mastering digital marketing is essential for anyone looking to build a successful online presence, whether for personal branding, business growth, or career advancement. However, the misconception that learning digital marketing requires a significant financial investment often deters many aspiring marketers. The good news is that there are numerous high-quality, free digital marketing courses available online that can equip you with the necessary skills without breaking the bank.

These free digital marketing courses with certificates are designed to cater to beginners breaking into digital marketing, providing foundational knowledge and practical insights into various aspects of digital marketing. From search engine optimisation (SEO) and social media marketing to email marketing and analytics, these courses cover a wide range of topics that can surely expand your knowledge and help you become ready to enter the world of digital marketing. In this article, we will explore nine of the best free digital marketing courses that are perfect for newbies.

1. HubSpot Academy

HubSpot Academy offers a wide range of free digital marketing courses that cover various aspects of digital marketing. Their courses are well-structured and provide in-depth knowledge on different topics, such as inbound marketing, content marketing, social media marketing, and email marketing. These courses are designed to be beginner-friendly, with video tutorials, quizzes, and practical exercises to help you apply what you have learned. Upon completion, you can earn a certification that can be added to your LinkedIn profile or resume, showcasing your newly acquired skills.

2. Ahrefs Academy

Ahrefs Academy is another excellent resource for anyone looking to learn about SEO and content marketing. Ahrefs, a well-known SEO tool, offers free courses that teach you how to use their platform effectively and how to implement SEO strategies to improve your website’s search engine rankings. These courses are taught by industry experts and include practical tips and real-world examples to help you understand the concepts better. Whether you are a complete beginner or have some experience with SEO already, Ahrefs Academy has something to help you improve your digital marketing career.

3. Google Skillshop

Google Skillshop is a comprehensive training platform that offers free courses on various Google products, including Google Ads, Google Analytics, and Google Marketing Platform. These courses are designed to help you understand how to use these tools effectively to create and manage successful digital marketing campaigns. Moreover, the courses are self-paced, allowing you to learn at your own speed, and include interactive lessons, quizzes, and practical exercises. Upon completion, you can then earn certifications that demonstrate your proficiency in using Google products.

4. Google Digital Garage

Google Digital Garage offers a wide range of free courses on digital marketing, data, and tech. One of their most popular courses is the “Fundamentals of Digital Marketing,” which covers essential topics like SEO, SEM, social media marketing, and email marketing. The course is essentially designed for beginners and includes 26 modules, each with video tutorials, quizzes, and practical exercises. Upon completion, you can obtain a certification accredited by the Interactive Advertising Bureau Europe and The Open University, which can ultimately enhance your resume and LinkedIn profile.

5. Google Fundamentals of Digital Marketing

Another free digital marketing course with certification offered by Google is the Google Fundamentals of Digital Marketing course, which is a comprehensive introduction to digital marketing, covering essential topics like SEO, SEM, social media marketing, and email marketing. The course is designed for beginners and includes 26 modules, each with video tutorials, quizzes, and practical exercises. Upon completion, you can also get a certification accredited by the Interactive Advertising Bureau Europe and The Open University, which is helpful in building a LinkedIn profile that impresses employers.

6. Facebook Blueprint

Facebook Blueprint offers a wide variety of free courses that teach you how to use Facebook and Instagram for business. These courses cover various topics, such as creating and managing ads, building a Facebook page, and using Instagram for marketing. The courses are basically designed to be beginner-friendly, with video tutorials, quizzes, and practical exercises to help you apply what you have learned. Once completed, you can earn a certification that can be added to your LinkedIn profile or resume, showcasing your newly acquired skills.

7. Great Learning Academy

Great Learning Academy also offers an array of free digital marketing courses as well as programmes on data science and technology. Their digital marketing courses, specifically, cover topics such as SEO, SEM, social media marketing, and email marketing. These courses are designed to be fit for beginners, with video tutorials, quizzes, and practical exercises to help you apply all your learnings to real-world scenarios. After completing the course, you can earn a certification that you can use to land a good job in the digital marketing industry.

8. Moz SEO Training

Moz, a well-known SEO tool, offers free SEO training courses that teach you how to use their platform like a pro and how to implement SEO strategies to improve your website’s search engine rankings. These courses are taught by industry experts and include practical tips and real-world examples to help you understand the concepts better. Whether you are a complete newbie or have some experience with SEO, Moz SEO Training can help you ensure that you are ready to establish a thriving career in the field of SEO.

9. Mailchimp Marketing Library

Completing this list of the best free digital marketing courses with certifications is Mailchimp Marketing Library, which offers a variety of free courses on email marketing, social media marketing, and content marketing. These courses are designed to be easy and simple for beginners, with video tutorials, quizzes, and practical exercises to help you observe the real-life applications of your lessons. Once you have completed the course, you can then obtain a certification that can serve as an attestation to your digital marketing prowess.

Conclusion:

Overall, learning digital marketing does not have to be expensive. There are numerous high-quality, free digital marketing courses available online that can provide you with the knowledge and skills needed to excel in this field. From HubSpot Academy and Ahrefs Academy to Google Skillshop and Facebook Blueprint, these courses offer comprehensive insights into various aspects of digital marketing, from SEO and content marketing to social media and email marketing. Whether you are a small business owner looking to boost your online presence or an individual aiming to start a career in digital marketing, these courses provide a solid foundation to help you achieve your goals. So, be sure to take advantage of these free resources and start your digital marketing journey today.